Summer School
The Cybernetic Advertising Agency
13.08.2018 – 18.08.2018
Program

DAY 1 Monday 13.08.2018
Advertising in the age of hyper capitalism: the basics (history)

09:00 - 10:00
Introduction and orientation: Baruch Gottlieb and Shailoh Phillips

10:00 - 12:00
Group A: Baruch Gottlieb: addressing concerns
Group B: Shailoh Phillips / Loet Leydesdorff: basic concepts in social cybernetics

12:00 - 13:00
Lunch

13:00 - 15:00
Group A: Shailoh Phillips / Loet Leydesdorff: basic concepts in social cybernetics
Group B: Baruch Gottlieb: addressing concerns

15:30 - 17:00
Synthetic Session: advertising agency lab

17:00 - 19:00
Break

19:30 - 21:30
Evening program: Baruch Gottlieb on Socio-Cybernetics: Film screenings on Social Cybernetics, Advertising and Feedback Loops


DAY 2 Tuesday 14.08.2018
Advertising and Inflatables

10:00 - 10:30
Artúr van Balen: a brief history of inflatables, advertising and activism

10.30 - 12.30
Cybernetic Advertising Strategies for Deploying Inflatables in Public Space

12:00 - 13:00
Lunch

13:00 - 17:00
Inflatable Advertising (group work): designing, prototyping, building, researching and evaluation criteria/strategies

17:00 - 19:00
Break

19:30 - 21:30
Evening program: Artúr van Balen / Shailoh Phillips: Tools for Action and Control


DAY 3 Wednesday 15.08.2018
Advertising politics and products, propaganda and self-promotion

10:00 - 12:00
Group A: Baruch Gottlieb: Theory (strategy and analysis)
Group B: Shailoh Phillips: Practice (prototyping)

12:00 - 13:00
Lunch

13:00 - 15:00
Group A: Shailoh Phillips: Practice (prototyping)
Group B: Baruch Gottlieb: Theory (strategy and analysis)

15:30 - 17:00
Synthetic Session

17:00 - 19:00
Break

19:30 - 21:30
Evening program: Advertising Agency: metrics and feedback loops


Day 4 Thursday 16.08.2018
Project performance and documentation

10:00 - 12:00
Politics and public spaces

12:00 - 13:00
Lunch

13:00 - 15:00
Practice (finalize inflatable interventions)

15:00 - 18:00
Launch! Presentation of inflatables (including media monitoring and documentation) strategic communications (tweeting, gramming, engaging with random others)


Day 5 Friday 17.08.2018
Reflection / Denouement

10:00 - 12:00
Group A: Seda Gürses: Cybernetic implications and side-effects
Group B: Evaluation: monitor and analyse resonance

12:00 - 13:00
Lunch

13:00 - 15:00
Group A: Evaluation: monitor and analyse resonance
Group B: Seda Gürses: Cybernetic implications and side-effects

15:30 - 17:00
Synthetic Session

17:00 - 19:00
Break

19:30 - 21:30
Evening program: Seda Gürses: Keynote


DAY 6 Saturday 18.08.2018
Presentations

10:00 - 12:00
Prepare presentations in small groups

12:00 - 13:00
Lunch

13:00 - 15:00
Presentations

16:00 - 17:00
Final reflections: Baruch Gottlieb and Shailoh Phillips

17:00 - 18:30
Facilitation and Synthesis

19:00 - 21:00
Dinner and closing party