Feedback
MARSHALL MCLUHAN AND THE ARTS
22.09.2017 — 19.11.2017
Feedback
Marshall McLuhan
16.09.2017 — 19.11.2017

Recursive exhibition and symposium project. Celebrating the synthetic practices of the Toronto School. International group exhibition extrapolating on the work of Marshall McLuhan.

‘Feedback’ brings artists, designers, scholars and thinkers together to probe, encounter and contest the light-speed electronic information environments we inhabit today.

Exploding out of the wreckage of World War II the early cyberneticists Norbert Wiener and Claude Shannon, sketched out a future where even thinking could be automated. Marshall McLuhan saw in the electronic information of global instantaneous mass-communication of the satellite and tv age, the end of the rational tradition of enlightenment humanism, and the emergence of a ‘Global Village’ and ‘Global Theater’ where people would be caught up in their interconnectivity and develop new social art forms.
The pace of technological transformation, automation and globalisation has resulted in massive human migration to the industrialised countries. Publics are formed and dissolved algorithmically according to need, no longer on the level of opinion or knowledge, but according to advanced social cybernetics of the advertising economy. The medium is the message.

Curators: Baruch Gottlieb & Marie-José Sondeijker

This international project includes workshops exhibitions, symposia and other events. Continuing to: Berlin, Paris, Toronto