Florentijn Hofman
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Beukelsblue Rotterdam, 2004 — 2006. 115 x 15 meter; latex emulsion paint, rolled on and the roof sprayed on with an airless machine. The borough of Delfshaven, Rotterdam, asked Hofman to come up with a plan for a block of derelict buildings, which will eventually be demolished. The agreement with the neighbourhood is that the block will remain blue as long as there isn’t a new plan for the area. This was once one of the most unseen blocks of houses in Rotterdam, and by applying a layer of only 2 micron of blue paint onto it, it became Rotterdam’s most photographed one.